What do search engines Google and Yandex know about us?
If you think that you are an anonymous in the Internet, think again.
Secret services can learn information about you with the help of the so-called «Web browsing» habits: what we are looking for, where we are checking in, filling out the form. We have become a society where the collection of data is the norm. But it will be general information about you. Your query is part of Google and Yandex statistics. This information search engines provide anyone interested in SEO.
There is another worse situation, when you have downloaded a suspicious program: virus or Trojan. These programs can transfer your personal information to fraudsters, hack your social page, spam your friends and colleagues. Such programs can also remember your entered passwords from Webmoney, credit cards.
If you do not want to pick up the computer virus, you need:
1. In your browser settings to remove check marks from the fields, offering to install programs on default or to remember passwords.
2. Change the passwords to email, social media and other accounts once in half a year.
3. Make a difficult Wi-Fi password.
4. Install the program CCleaner, which clears the history of the movement in search engines.
5. Install a good anti-virus program with the licensed version.
SEO analysis
Short SEO website analysis of our client, who ordered the SEO-optimization. E-commerce site fabrika-comforta.com.ua Mail page. What is need to do:
- Add the article. The length of the article 2000-2500 thousand symbols. Article is created to optimize the main page for the most important key queries.
- Select appropriate key queries, choose two or three main queries.
- Direct entry of a key queries in the title.
- Write title and description correctly.
External links. There are three external links on the main page : vkontakte, facebook, youtube. External link should always be opened in a new tab. Thus the visitor will not leaves the site. It is necessary to put no follow and no index. This link should not pass the link juice to the site, refer to. Product Page . Open any product. It should be description for each product. Any page of the site, primarily found in the search because the text. If you intend to obtain a significant share of traffic from search engines, then all the pages of your site should have good quality optimized texts. The text Length 1000-1500 characters. Be sure to registered title, description, alt. Title should not be too long, because it will be truncated by search engines. Site structure. There is no section “Articles” , which is necessary for the promotion of a low and medium frequency queries. There is “News”, but it is empty. In order to optimize your site for certain search queries, you need to post articles and publications. Each publication is optimized for a single keyword. Relinking . It is necessary to make relinking in articles, in goods: in the description of the goods, the reference to other items, or recommend visitors something else to look: related product.
What is PPC?
Because income from it is higher than the spending more than twofold.
Why do entrepreneurs choose contextual advertising?
Because the costs of advertising are easy to control.
Why are creative people choosing contextual advertising?
Because advertising can be set up and you forget about it.
PPC is a textual or image ad that appears on the site, which have the same theme as the ad itself. In other words, ad is in the context of the page.
In Google PPC is situated above the search result. Contextual ads can appear not only on the pages of search engines, but also in the pages of any sites.
Therefore, advertising can be divided into two types: search engine and media. Even on pages of Youtube we can see contextual advertising.
Search contextual advertising meets users’ interests. It can supply the maximum number of people interested in the advertised product or service. Since users are already clearly formulated their request in the search box. It is the main feature of PPC.
What tasks can be solved with the help of paid search?
1. Customer attraction to unique products, which are needed not for everyone, or for new products, which are needed for everyone, but nobody knows how they are called. For such cases the media type of advertising is suitable.
2. For new sites. Your site is one of the millions, and no one knows about it. Or when you have launched a new project, and want immediate income from it.
3. If your site is selling season articles, or goods that need to sell quickly.
4. The increase in profits. It is quite the thing to everyone, but they are afraid to try PPC. They think that contextual advertising is expensive and inefficient. Effectiveness depends on correct settings of contextual advertising.
ORDER PPC, contextual advertising, paid search, social PPC web studio Spartan.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) consist of:
Audit and analysis of the site
Drawing up or updating a semantic core
Code optimization, site content, usability
Increase reference weight
Article promotion
Social bookmarking
Assessment and monitoring
So what is search engine promotion ?
SEO – is a complex of works aimed at improving the visibility in a search engine. The site appears in a search engine on the first page for keywords.
Search engine optimization is advertising aimed at interested audience. Landing page, online shop, catalog, business card, or other type of site will see someone who types a query for the purchase or wants to get information about a product, a service, which he is going to buy. Therefore, the ultimate aim of SEO is to attract the target audience and converting it to your customers.
ORDER SEO in web studio Spartan +375 (29) 666-24-53.